Prida Tiasuwan, chairman of Pranda Jewelry Public Co Ltd – PRANDA Group and one of the pillars of Thailand’s jewellery sector, will receive one of the highest honours in the international jewellery and gemstone industry this year – the Lifetime Achievement Award conferred by the JNA Awards.
The JNA Awards, organised by UBM Asia, is regarded as one of the most prestigious awards programmes that pushes for industry advancement through the promotion of best business practices, leadership excellence and innovation.
Prida, known as one of Thailand’s visionary business leaders, is credited for transforming PRANDA Group into one of the world’s top jewellery manufacturers and exporters, and the Southeast Asian country’s flagship jewellery brand. Under Prida’s leadership, PRANDA mastered the mass-production of fine-quality jewellery, a feat which used to be the exclusive domain of highly skilled goldsmiths. This high-profile industry pioneer also champions Thailand-made jewellery globally, encouraging other home-grown manufacturers to explore and capture international markets.
Letitia Chow, chairperson of the JNA Awards, founder of JNA, and director of Business Development – Jewellery Group at UBM Asia, said, “Prida Tiasuwan has revolutionised the fine jewellery industry in Thailand. His bold vision and innovative ideas have not only brought success to his organisation; they have also benefited the industry as a whole. He led by example – boosting competitiveness by improving efficiency and precision-manufacturing across different operating points. His lifelong love of jewellery – most especially the beauty, joy and emotions that they represent – is the reason why he remains deeply involved in the product development process. Prida is also known for nurturing new generations of artists who are preserving Thailand’s time-honoured jewellery-making traditions.”
Prida has devoted himself to the industry for more than four decades. He currently serves as vice president of the Thai Gem and Jewelry Traders Association, director of the Subcommittee on Marketing at The Gem & Jewelry Institute of Thailand (GIT) and director of The World Jewellery Confederation (CIBJO). He is also a member (5th Class) of The Most Noble Order of The Crown of Thailand for his outstanding service to the Kingdom of Thailand.
Apart from his impressive achievements within the industry, Prida had also taken important roles in other areas. He was, among others, the chairperson of the Sub Committee of Law Reform on Fair Trade and Consumer Protection of Thailand, director of Thailand-US Business Council, commissioner of the Legal Reform Commission of Thailand, and director of the Committee of Thailand Reform Assembly.
“I am truly honoured and grateful to receive this international accolade from the JNA Awards. This industry has given me so much happiness in my life. I and top leaders around me have trained and developed thousands of people into becoming fine craftsmen, and I am extremely delighted to say that they are proud to create beautiful and exquisite jewellery pieces. I feel that God has given us the duty to fulfill the needs of those who wish to celebrate meaningful occasions by offering special and unique jewellery to their loved ones. We have accomplished this task – and more – since we ensure that all our products are and will be produced in a socially responsible way,” Prida shared.
JNA Awards 2018 is supported by Headline Partners Chow Tai Fook (CTF), the Shanghai Diamond Exchange (SDE), and the Bahrain Institute for Pearls and Gemstones (DANAT) together with Honoured Partners KGK Group, Guangdong Gems & Jade Exchange, and Guangdong Land Holdings Limited (GDLAND).
The prestigious honour will be presented to Prida at a sparkling Awards Ceremony and Gala Dinner scheduled for Sunday, September 16, during the September Hong Kong Jewellery & Gem Fair.